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Learn the crucial foundations of an effective branding strategy for professional counsellors. 



7:30PM - 8:30PM




Counsellors often invite their clients to tell their personal story as part of the therapeutic process. But professional counsellors also need to be able to tell their own story — particularly when they’re setting up a new private practice. A compelling story can help bridge the gap where a professional track record would otherwise have been an asset. But in order to resonate with potential clients, a new counsellor’s story and professional brand has to be intentionally crafted and congruently told.


In this class, learn the crucial foundations of an effective branding strategy for professional counsellors. 

In this session, you will: 

  1. Learn the importance of branding for professional counsellors

  2. Identify and develop compelling highlights in personal journeys for their branding efforts

  3. The crucial role of storytelling to support communication efficacy

Get certified and 

accelerate your growth

With an addition of just $15, you will be awarded with a Certificate of Participation at the end of the course. 

With a certificate, you can: 

  1. Enhance your professional credibility

  2. Reward yourself for your commitment

  3. Get more networking opportunities

  4. Become a better mentor


Meet your trainer


Joel Chua is a psychotherapist in private practice who also conducts corporate training workshops in Singapore and regionally.


Prior to entering the helping profession in 2015, Joel was a current affairs presenter on national radio for over 10 years. He has conducted countless in-depth live interviews with politicians, captains of industry, entrepreneurs, inventors, scientists, adventurers, and more. He was also the creator and host of “Journeys Within”, a weekly radio talkshow on which he interviewed psychotherapists, psychologists, and psychiatrists on various aspects of mental health and personal growth.


His career has given him unique insights into the vital role personal storytelling plays in engaging an audience. Joel’s unique blend of communication expertise helps him get to the core of an issue — a skill that is vital to his current passion for helping individuals overcome their inner hurdles, heal, and grow.


Joel holds a Master of Social Science in Professional Counselling (Swinburne University of Technology), a University Certificate in Cognitive Behavioural Therapy, and certification as a Transactional Analysis Practitioner (USATAA).

Psychotherapist & Corporate Trainer

Perks of online events

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Upgrade yourself in the comfort of your own home


Interact directly with trainers and participants


Small, limited class size for maximum engagement


Learn new skills adaptable to both home and work

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Live Q&A Session with the trainer after the session


FAQ for online events

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