Learn to present your brand with high quality professionalism and appeal with personalised and hands-on guidance.

Image by Tom Barrett


9:30AM - 12:30PM

(Total 6 hours)



10 participants only


Counsellors often invite their clients to tell their personal story as part of the therapeutic process. But professional counsellors also need to be able to tell their own story — particularly when they’re setting up a new private practice. A compelling story can help bridge the gap where a professional track record would otherwise have been an asset. But in order to resonate with potential clients, a new counsellor’s story and professional brand has to be intentionally crafted and congruently told.


In this two-part online workshop, participants will be individually interviewed by Joel Chua, an experienced talkshow interviewer  — while the other participants observe as “audience members” and then co-creatively share feedback on the effectiveness of the interviewee’s responses and overall storytelling efficacy.


Joel will simulate an actual media interview with the aim of facilitating in the interviewee a mindset that supports an effective professional-standard presentation and delivery. As the interviewer/facilitator is also a practising psychotherapist, he will be able to identify aspects of the interviewee’s story for both style and substance and provide guidance on enhancements.


As part of the training process, Joel will also share fundamental principles on effective storytelling and delivery. In between sessions, Joel will also provide editorial guidance on the articulation of the  participants’ individual personal brand statements and brand positioning.


Through the interview process, and with the co-creative feedback from fellow participants and professional-level guidance from Joel, participants will further develop the potency of their personal stories and uncover new and more effective ways to tell them as part of their brand.

In this session, you will: 

  1. Identify and develop compelling highlights in their personal journeys for their branding efforts.

  2. Apply fundamental principles of storytelling and delivery to support their communication efficacy.

  3. Acquire insights into how others are positioning themselves in order to more effectively differentiate their own brand.

Get certified and 

accelerate your growth

All our workshops will award you with a Certificate of Participation at the end of the course. 

With a certificate, you can: 

  1. Enhance your professional credibility

  2. Reward yourself for your commitment

  3. Get more networking opportunities

  4. Become a better mentor


Meet your trainer


Joel Chua is a psychotherapist in private practice who also conducts corporate training workshops in Singapore and regionally.


Prior to entering the helping profession in 2015, Joel was a current affairs presenter on national radio for over 10 years. He has conducted countless in-depth live interviews with politicians, captains of industry, entrepreneurs, inventors, scientists, adventurers, and more. He was also the creator and host of “Journeys Within”, a weekly radio talkshow on which he interviewed psychotherapists, psychologists, and psychiatrists on various aspects of mental health and personal growth.


His career has given him unique insights into the vital role personal storytelling plays in engaging an audience. Joel’s unique blend of communication expertise helps him get to the core of an issue — a skill that is vital to his current passion for helping individuals overcome their inner hurdles, heal, and grow.


Joel holds a Master of Social Science in Professional Counselling (Swinburne University of Technology), a University Certificate in Cognitive Behavioural Therapy, and certification as a Transactional Analysis Practitioner (USATAA).

Psychotherapist & Corporate Trainer

Perks of online events

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Upgrade yourself in the comfort of your own home


Interact directly with trainers and participants


Small, limited class size for maximum engagement


Learn new skills adaptable to both home and work

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Live Q&A Session with the trainer after the session


FAQ for online events

What is your return or exchange policy?

Personalized items are not refundable due to the highly customized nature of the product. We will accept returns on personalized clothing if we made an error in the customization of your product. We are not responsible for any typographical errors entered at the time of purchase. If you have any issues or questions about your order, please contact us at jackandemmaembroidery@gmail.com.

How long will it take to receive my order?

We ask that you allow up to two-three weeks for your monogrammed item to be shipped; however, it usually takes less than this. Certain items are ordered only after a customer puchases, so in these instances the product must first ship to us before it can be monogrammed and then shipped to you. If you have a specific timeline, please contact us before placing your order to ensure we can accomodate your needs. Once your item is monogrammed, it will be shipped to you; shipping times depend on the shipping option selected while checking out (first class mail is typically 3-4 business days).

May I make any changes to my order after I have checked out?

Unfortunately, we cannot make any changes once an order has been started. If you would like to make a change to the monogram and the item has not yet been started, we are happy to make an adjustment. If you would like to make a change to an address and the item has not yet been shipped, please contact us and we will make an adjustment. If the item has already shipped, we are unable to make any adjustments. Due to the custom nature of the product, all sales are final, so please double check your order before you check out.

What is traditional monogram format for girls?

A monogram for a girl should include her first, middle and last initial. Traditionally, a girl's monogram is presented in first, last, middle initial order. So for Emma Marie Peters her monogram would be as follows:​ ePm Although tradition dictates the above, Jack and Emma say "you do you!" If you would like a monogram formatted in a special way, please contact us prior to purchase and we would be happy to accomodate! If you have any questions on monogram placement, please contact us... we are here to help!

What is traditional monogram format for boys?

When monogramming something for a boy, it is correct to put a boy's last initial in the middle. This format is appropriate with a larger letter for the last name in center. For Jack Ryan Peters that would be: jPr Although tradition dictates the above, Jack and Emma say "you do you!" If you would like a monogram formatted in a special way, please contact us prior to purchase and we would be happy to accomodate! If you have any questions on monogram placement, please contact us... we are here to help!

How do I care for my monogram?

Hand-washing and hang-drying are your best and gentlest options... but who has time for that?!

When machine washing embroidered clothing, turn the garments inside out to protect the embroidery from snagging. To avoid shrinking the garment (which may cause the embroidered monogram to pucker), wash the fabric as gently as possible, in cold water, and dry on low heat.

If pressing the embroidered item, either use a pressing cloth over the embroidery, or iron on the back. Don't let the iron touch the embroidery directly.

Will my monogram look the same as the picture?

Your monogram may look slightly different than the example item. For example, the photographed example monogram may be on a size 3 month bubble; as such, the monogram on your 18 month bubble may appear a bit smaller (as the monogram is being embroidered on a larger item). Also, the monogram may look slightly different depending on the letters used within the monogram. For example, an “m” is wider than a “i”. If you have a specific request regarding size or formatting of a monogram, please contact us before purchase.

Where do you source your blanks?

At Jack and Emma Embroidery, we make everyday clothes cuter with a monogram! Our clothes are sourced from a variety of wholesale and retail locations. These may include Love That Cotton, Bayou Blanks, Old Navy, GAP, among many others. If you have a question about a specific item, or need a size chart, please let us know and we are happy to provide.