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Learn to present your brand with high quality professionalism and appeal with personalised and hands-on guidance.

Image by Tom Barrett


9:30AM - 12:30PM

(Total 6 hours)



10 participants only


Counsellors often invite their clients to tell their personal story as part of the therapeutic process. But professional counsellors also need to be able to tell their own story — particularly when they’re setting up a new private practice. A compelling story can help bridge the gap where a professional track record would otherwise have been an asset. But in order to resonate with potential clients, a new counsellor’s story and professional brand has to be intentionally crafted and congruently told.


In this two-part online workshop, participants will be individually interviewed by Joel Chua, an experienced talkshow interviewer  — while the other participants observe as “audience members” and then co-creatively share feedback on the effectiveness of the interviewee’s responses and overall storytelling efficacy.


Joel will simulate an actual media interview with the aim of facilitating in the interviewee a mindset that supports an effective professional-standard presentation and delivery. As the interviewer/facilitator is also a practising psychotherapist, he will be able to identify aspects of the interviewee’s story for both style and substance and provide guidance on enhancements.


As part of the training process, Joel will also share fundamental principles on effective storytelling and delivery. In between sessions, Joel will also provide editorial guidance on the articulation of the  participants’ individual personal brand statements and brand positioning.


Through the interview process, and with the co-creative feedback from fellow participants and professional-level guidance from Joel, participants will further develop the potency of their personal stories and uncover new and more effective ways to tell them as part of their brand.

In this session, you will: 

  1. Identify and develop compelling highlights in their personal journeys for their branding efforts.

  2. Apply fundamental principles of storytelling and delivery to support their communication efficacy.

  3. Acquire insights into how others are positioning themselves in order to more effectively differentiate their own brand.

Get certified and 

accelerate your growth

All our workshops will award you with a Certificate of Participation at the end of the course. 

With a certificate, you can: 

  1. Enhance your professional credibility

  2. Reward yourself for your commitment

  3. Get more networking opportunities

  4. Become a better mentor


Meet your trainer


Joel Chua is a psychotherapist in private practice who also conducts corporate training workshops in Singapore and regionally.


Prior to entering the helping profession in 2015, Joel was a current affairs presenter on national radio for over 10 years. He has conducted countless in-depth live interviews with politicians, captains of industry, entrepreneurs, inventors, scientists, adventurers, and more. He was also the creator and host of “Journeys Within”, a weekly radio talkshow on which he interviewed psychotherapists, psychologists, and psychiatrists on various aspects of mental health and personal growth.


His career has given him unique insights into the vital role personal storytelling plays in engaging an audience. Joel’s unique blend of communication expertise helps him get to the core of an issue — a skill that is vital to his current passion for helping individuals overcome their inner hurdles, heal, and grow.


Joel holds a Master of Social Science in Professional Counselling (Swinburne University of Technology), a University Certificate in Cognitive Behavioural Therapy, and certification as a Transactional Analysis Practitioner (USATAA).

Psychotherapist & Corporate Trainer

Perks of online events

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Upgrade yourself in the comfort of your own home


Interact directly with trainers and participants


Small, limited class size for maximum engagement


Learn new skills adaptable to both home and work

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Live Q&A Session with the trainer after the session


FAQ for online events

  • Who should take an online course?
    To add a new question go to app settings and press "Manage Questions" button.Learners join our online courses for a variety of reasons and come from diverse backgrounds, professions, and age groups. Our online courses are a flexible way of learning about psychology without disrupting your daily life.
  • Are there prerequisites or language requirements?
    There are no prerequisites. Our courses are open to learners of all backgrounds and age groups. However, all courses are conducted in English, hence we would suggest learners to have a basic knowledge of English.
  • How do I register?
    Registration is available on our website. Simply add the course of your choice to the cart and checkout. You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in SGD dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
  • How do I select a course?
    Learners join our online courses for a variety of reasons and come from diverse backgrounds, professions, and age groups. Our online courses are a flexible way of learning about psychology without disrupting your daily life.
  • My payment did not go through. What do I do?
    We apologise for this inconvenience. We encourage you to reach out to your financial institution as further permissions may be needed to complete the payment. You are also welcome to write to for further guidance. A strong Internet connection and up-to-date browser are strongly recommended.
  • I am registered. Now what?
    You will receive a confirmation email with information on when and how you can access your course 2-3 business days after registration. Do check the details. Kindly look out for the email as it might end up in the junk mailbox.
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