Learn to present your brand with high quality professionalism and appeal with personalised and hands-on guidance.


9:30AM - 12:30PM

(Total 6 hours)



10 participants only


Counsellors often invite their clients to tell their personal story as part of the therapeutic process. But professional counsellors also need to be able to tell their own story — particularly when they’re setting up a new private practice. A compelling story can help bridge the gap where a professional track record would otherwise have been an asset. But in order to resonate with potential clients, a new counsellor’s story and professional brand has to be intentionally crafted and congruently told.


In this two-part online workshop, participants will be individually interviewed by Joel Chua, an experienced talkshow interviewer  — while the other participants observe as “audience members” and then co-creatively share feedback on the effectiveness of the interviewee’s responses and overall storytelling efficacy.


Joel will simulate an actual media interview with the aim of facilitating in the interviewee a mindset that supports an effective professional-standard presentation and delivery. As the interviewer/facilitator is also a practising psychotherapist, he will be able to identify aspects of the interviewee’s story for both style and substance and provide guidance on enhancements.


As part of the training process, Joel will also share fundamental principles on effective storytelling and delivery. In between sessions, Joel will also provide editorial guidance on the articulation of the  participants’ individual personal brand statements and brand positioning.


Through the interview process, and with the co-creative feedback from fellow participants and professional-level guidance from Joel, participants will further develop the potency of their personal stories and uncover new and more effective ways to tell them as part of their brand.

In this session, you will: 

  1. Identify and develop compelling highlights in their personal journeys for their branding efforts.

  2. Apply fundamental principles of storytelling and delivery to support their communication efficacy.

  3. Acquire insights into how others are positioning themselves in order to more effectively differentiate their own brand.

Get certified and 

accelerate your growth

All our workshops will award you with a Certificate of Participation at the end of the course. 

With a certificate, you can: 

  1. Enhance your professional credibility

  2. Reward yourself for your commitment

  3. Get more networking opportunities

  4. Become a better mentor

Meet your trainer

Joel Chua is a psychotherapist in private practice who also conducts corporate training workshops in Singapore and regionally.


Prior to entering the helping profession in 2015, Joel was a current affairs presenter on national radio for over 10 years. He has conducted countless in-depth live interviews with politicians, captains of industry, entrepreneurs, inventors, scientists, adventurers, and more. He was also the creator and host of “Journeys Within”, a weekly radio talkshow on which he interviewed psychotherapists, psychologists, and psychiatrists on various aspects of mental health and personal growth.


His career has given him unique insights into the vital role personal storytelling plays in engaging an audience. Joel’s unique blend of communication expertise helps him get to the core of an issue — a skill that is vital to his current passion for helping individuals overcome their inner hurdles, heal, and grow.


Joel holds a Master of Social Science in Professional Counselling (Swinburne University of Technology), a University Certificate in Cognitive Behavioural Therapy, and certification as a Transactional Analysis Practitioner (USATAA).

Psychotherapist & Corporate Trainer

Perks of online events

Upgrade yourself in the comfort of your own home

Interact directly with trainers and participants

Small, limited class size for maximum engagement

Learn new skills adaptable to both home and work

Live Q&A Session with the trainer after the session

FAQ for online events

What is a Virtual Classroom?

Engage Virtual Classroom was created for participants to receive quality training on Psychology and Positive Psychology at the comfort of their own home.

How do I log in to the Virtual Classroom?

The link to join the class will be emailed to you 2 to 3 business days before the class date. On the day of the class, log in using this link 5 to 10 minutes before the commencement of the session. You will need to enter your name and email address that you have registered with.

What are your fees?

The cost of each virtual classroom session is S$15. If you wish to obtain a certificate upon completion of the class, simply top up S$15. For short courses and workshops, prices will vary. Please refer to the specific course page for pricing information.

What is the duration for each session of the Virtual Class?

Our sessions range in duration from 1-hour to multiple hours over a few days. Please refer to the specific course page for more information.

How early should I log in to the session?

We would recommend you to access 5 to 10 minutes before the session begins. We will begin exactly at the top of the hour, so arrive early so you don't miss any of the content.

Do I need to mute myself during the session?

No - we'll take care of that for you. As an attendee, you are automatically muted.

How may I make suggestions for future topics?

Do send feedback and suggestions for future topics to engage@positivepsych.edu.sg

Will my attendance be counted towards Continuing Professional Development (CPD) hours?

If you have selected the certificate option when enrolling for our 1-hour Virtual Class, you will receive a Certificate of Participation after class completion. All our short courses and workshops (longer than 1-hour duration) automatically include a certificate upon completion. Please verify with your relevant Continuing Professional Development (CPD) regulatory body on whether our certificates can be counted towards your CPD hours.

What will be indicated in my certificate?

Each certificate conferred by The School of Positive Psychology will indicate your preferred name, title of training, date, and duration (hours).